MultiChoice adds Ugandan radio to DStv audio bouquet

The radio station will be added on channel 897 and will feature music, radio debates, news, business programmes and sports programming.

A statement says the station plans to “extend great Ugandan music and information to more listeners.”

“Today [14 October] we mark a major milestone at MultiChoice as we unveil the first Ugandan FM radio station onto the DStv audio bouquet, in line with our commitment to deliver great Uganda entertainment and accurate current affairs content to the rest of the world,” MultiChoice Uganda head of marketing Colin Asiimwe said.

“The launch of this partnership demonstrates our resolve to explore and strengthen local media and content production partnerships that are aimed at delivering more value for money services to our customers in Uganda and beyond.”

He added: “We remain committed to driving the local content plan by increasing the amount and mix of Ugandan and international TV and audio content. For customers who are ardent Radio One and DStv fans, this coming together of our brands is a welcome colliding of universes and urge you to invite your friends and family to be part of this new radio experience.”

Radio One FM 90 head of programming Elvis Kalema said: “We are excited and honoured to be the first Ugandan FM radio station to be added to the DStv bouquet. This milestone means that our audiences across Uganda now have an additional avenue to listen to their popular programmes and shows on Radio One live from Kampala, Uganda.”

Radio One FM 90 launched its first transmission on the frequency in 1997 and has since grown to become one of the most popular radio stations in Uganda.