Music2Deal unveils new tools to enhance user experience

Founded by German industry executive Mario Christiani, the platform has over 17 000 verified members from more than 30 countries. Among the newly introduced features are the Contact Settings, which allows Premium members to choose which users can contact them based on type of business, as well as the Business Friend Filter, which lets members filter their list of business friends based on the type of business they are in.

Premium members can also use the Privacy Settings feature to show their music offers or needs exclusively to their business connections. This feature was added based on feedback from members, who prefer to announce new music offers to their business friends before sharing them with the public. The update also features smoother layout and design for easier navigation.

Christiani believes that these updates will make Music2Deal more user-friendly and help members make better deals.

“As always, our goal is to improve professional networking within the music business and to help our members make deals happen,” he said.

British producer and audio engineer Stuart Epps, who has worked with Elton John, Oasis, Chris Rea and Led Zeppelin, said: “Music2Deal is obviously a fantastic tool and a marvellous system to have to help you with your music. I think it is totally brilliant.”

“Contacts with the music scene need continuous care, in a fast-moving time like today, more than ever,” Italian producer Lorenzo al Dino added. “With Music2Deal, a platform has been created that makes this possible. However, it is up to each individual to implement these results.”

Speaking to Music in Africa recently, Ghanaian gospel singer and publishing expert Diana Hopeson, who is Music2Deal’s African representative, said the portal had the potential to radically transform the continent’s music industry.

“The world is a global village now, so if you refuse to use social media to network, then it would be like lighting your lamp and putting it under a bowl, seeing as we’re not really selling physical works like before,” she said.

“Networking is key. When people think of Africa, they only think about the minerals, but when it comes to our creativity, there’s a lot we can offer to the world. Hitherto, researchers would come and pick things and go, but I believe it’s time that we creative people reach out for proper collaboration whereby we can be well recognised for what we have done, and contribute to the global industry of the arts.”