Nigeria: Asake shares new song Why Love?

The track is accompanied with a music video and is available for streaming and download on major digital platforms. Released via his independent label, Giran Republic, the single blends his signature sound, offering fans a glimpse into his evolving artistry.

The release also comes on the heels of his recent GRAMMY nomination for Best African Music Performance, which was won by Tems.

“You don’t have to be in love to enjoy someone’s company or embrace the dating experience, just have fun and live in the moment,” Asake said.

The official music video features influencer and model India Love Westbrooks, who plays Asake’s love interest. Their on-screen chemistry is evident, as they are seen adorned with diamond jewellery, dressed in coordinating army fatigue outfits, and covered in tattoos. The visuals depict the pair cruising in a sports car, surrounded by surveillance cameras, seemingly unbothered by the outside world. The aesthetic reinforces the song’s theme of living in the moment, free from external scrutiny.

Fashion plays a key role in the production, with Asake incorporating pieces from his upcoming unisex clothing line, Giran. By intertwining music and style, the artist continues to extend his influence beyond the Afrobeats scene and into the fashion industry.