Nigeria: Davido named GAC Motor brand ambassador

The deal, made public at a ceremony in Lagos, Nigeria, on 22 July, follows last month’s presentation of a GAC M8 2024 multi-purpose vehicle to Davido and his wife by CIG Motors, GAC’s representative in Nigeria, at their traditional wedding.

CIG Motors began operations in 2014 after a partnership with GAC to oversee and manage their distribution network in Nigeria.

As brand ambassador, Davido will represent GAC Motor in Nigeria and across Africa, leveraging his star power to increase brand awareness. He joins comedian-turned-singer Nasboi, who was also named as the company’s ambassador in June.

“I’m excited for the plans that we have  –  and it’s going to be big,” Davido said at the Lagos event. “Hopefully we all meet here again in the future and we will have more things to talk about and how the progress has gone throughout this partnership.”

Davido also noted that his naming as brand ambassador aligns perfectly with GAC’s forthcoming youth initiatives, for which he believes he is “the best person to represent.”

The deal adds to Davido’s expanding portfolio of global partnerships, which includes smartphone brand Infinix and gaming platform 1XBET.

Meanwhile, last week, the Lagos State Government announced a new partnership between its IBILE Holdings Limited and CIG Motors to acquire 5 000 new vehicles for the LAGRIDE fleet, investing $260m into the local economy. Lagos State governor Babajide Sanwo-Olu said the arrangement represented a “transportation solution that we are developing to meet all our citizens’ needs to commute safely and comfortably within the metropolis.”