Nigeria: Mavin announces Future Five programme

Founded by producer and music maestro Don Jazzy in 2012, Mavin Records delivers 360 label services, as well as management, publishing, sync, production and strategic partnerships, with high-profile collaborations in fashion, sport, design, live events and cross-platform digital content. The label is home to the likes of Rema, Korede Bello, Johnny Drille, Ayra Starr and Ladipoe, with Tiwa Savage, Wande Coal, Reekado Banks and Iyanya among its alumni.

The Mavin Future Five leadership programme forms part of the label’s vision to develop and equip five aspiring industry leaders aged 18 to 23 years with training, mentoring and internships in digital, artist relations, public relations, promotions and creative marketing.

“Through the year, Mavin has been building its artists through collaborations, features, marketing, promotion and content,” a statement reads. “Post pandemic, the label plans to make a major return with tours, live shows and merchandising. The five talented individuals who come through the Mavin Future Five programme will join the label on its ambitious journey to grow and engage ever wider audiences into the scene.”

“What we have done in nine years is establish beyond doubt that the music business can thrive here in Africa and globally as a business and industry,” Don Jazzy said. “With Mavin Global, we have replicated and surpassed past successes. From Mavin’s genesis from the respected Mo’ Hits era, we are birthing the Afrobeat superstars of the future. I’ve been here for a while and by growing Mavin Global over these nearly 10 years, I have seen the industry in all its phases. One thing remains consistent though: the value placed on talent.

Mavin Global’s chief operating officer Tega Oghenejobo said: “No matter how genius your potential is, everyone has to do their 10 000 hours. You need practice. There are young people everywhere in need of someone to believe in them. Here at Mavin, we are building structures for career progression where there is a gap in the market, and betting on the future of the scene, by bringing through those who will be in charge of it.”

Rema said: “The world is changing. Young people everywhere are doing amazing things and finding inspiration in one another and in those that came before them. I want to be a voice for my generation and inspire them through my sound to believe that we have a say in shaping the future. Mavin Records and Don Jazzy helped me amplify this desire, this dream. This label is a platform that keeps propelling me and my sound forward.’’

In 2021, Mavin will be releasing Rema’s upcoming album in the UK and globally. The label is also preparing releases and launches for Ladipoe, Johnny Drille and Ayra Starr.