Nigeria: MI Abaga joins Vault Hill as creative director

The company said MI Abaga’s recruitment is in line with its vision to create the first extended reality metaverse focusing on themes of the basic human instincts, such as curiosity, imagination, community, idealism, vitality, romance and play.

In his new role, the musician will work closely with the product and growth teams at Vault Hill to build a metaverse focused on extended reality real estate with urban planning and enhancing human experiences.

Vault Hill said it would leverage MI Abaga’s creativity and a public image in achieving this project. MI Abaga will also serve as a bridge between the organisation and creatives globally, according to the company.

“The addition of MI Abaga to our executive team is a step in the right direction to pivot our brand and metaverse for growth, foster our culture, values and ethos as an organisation,” Vault Hill CEO Jimi Daodu said. “His charisma, poetic vision and creativity are the qualities that make him perfect for us at Vault Hill. MI Abaga was a natural choice for us, we are pleased to have him on board and we look forward to what is to come”.

MI Abaga said: “In the age of digitisation and cutting edge technology, creativity in business precipitates uniqueness and I am honoured to be joining Vault Hill as the creative director. Together we will transform the way humans interact in a virtual world”

This is not MI Abaga’s first collaboration with a crypto-based company. In June, NFT and digital collectables marketplace Binance announced the rapper in its 100 Creators programme to promote creators from around the world and showcase NFT pieces across different cultures. The programme saw the artist launch a five-article NFT collection on the platform.

An accomplished artist and music executive, MI Abaga is currently the CEO of the TASCK creative agency. He was previously the CEO of Nigerian record label Chocolate City, where he spearheaded a major partnership with Warner Music Group.