NEFCISA
NEFCISA

The Music In Africa Foundation (MIAF) is proud to announce its partnership with the Industrial Development Corporation (IDC) as a Strategic Implementing Partner (SIP) for its Social Employment Fund (SEF). Through this collaboration, MIAF is launching a new national programme designed to create jobs, address skills gaps, and strengthen South Africa’s creative industries — in line with the SEF’s overarching goal to generate work for the common good and build community value through employment, social contribution, and inclusive economic participation. Operating under the banner NEFCISA (National Employment Facility for Creative Industries in South Africa), the initiative will recruit and train participants, match them with host organisations, and place a minimum of 1 000 workers across the country. Key Objectives: Support employment and entrepreneurship in the creative industries. Offer skills development and training programmes. Foster partnerships between public and private creative sectors. Promote South African creativity at both provincial and national levels Foster community development through social contribution.

Gender@Work
Gender@Work

Music In Africa Gender @ Work is a three-year training programme aimed at upskilling and increasing the participation of female professionals in the African music sector. Launched by the Music In Africa Foundation (MIAF) in April 2019, the programme is connected to the MIAF’s ACCES music conference – a pan-African event held in a different African country every year. This connection enables the programme to reach new participants in a different African country every year. The programme marks the beginning of a more concerted effort by the Foundation to support the participation and inclusion of women in all facets of its programmes and the music sector in Africa as a whole. Over the three years, the programme will aim to address gender imbalances in the sector through training, lobbying, facilitating knowledge exchange and dialogues that foster the interest of women. The broader objectives of the programme are to: Provide industry training for women on critical music industry skills, focusing on: Stage management Electronic music production and recording Music business management Technical knowledge Provide an opportunity for both professional and aspiring women to benefit from the Music In Africa network and its broad range of activities in 2019, 2020 and 2021. Provide a solution-based platform in the form of a round table at ACCES with a view to identify challenges, discuss opportunities and lobby for the interests of female practitioners. Offer participants the opportunity to benefit from programmes offered by MIAF’s partners. Increase access to educational materials. Integrate participants in the broader ACCES programme to maximise experience and exposure to the industry. Record and present training materials on the www.musicinafrica.net, including but not limited to tutorials, templates and other best-practice materials. Communicate women-based themes that support the initiatives and messages of the programme. MAIN TRAINING ACTIVITIES Training in first country (Ghana): In the first year, participants will be trained on all aspects of stage management by a team of experienced stage managers from 10 to 17 November 2019. The programme will offer robust classroom training as well as practical, hands-on training in which participants will also be given the opportunity to manage various aspects of the ACCES performance programme. Training in second country: The second training iteration will take place at ACCES 2020 when the programme will diversify its course to include music production lessons and training on other music business topics. A round-table platform will also be introduced to coincide with the ACCES programme. Training in third country: The third training iteration will take place at ACCES 2021 in a different country, offering an advanced course. HOW DO YOU GET INVOLVED?  As a participant, facilitator or trainer: The programme enrolls up to 12 trainees every year. All opportunities are advertised publicly on this website, and will be added to this page. Please keep checking this page for new calls (below under UPDATES & CURRENT OPPORTUNITIES). As a partner Please contact Claire Metais at claire@musicinafrica.net. APPLY The call for applications for 2020 will be announced soon. The Music In Africa Gender @ Work programme is made possible with the support of the Prince Claus Fund, Siemens Stiftung and Goethe-Institut.

Sound Connects Fund
Sound Connects Fund

For cultural and creative practitioners and organisations operating in southern Africa, access to funding remains a major challenge. The COVID-19 pandemic has also had a massive impact on government policy, spending and the economy in general, and has seen spending on culture being moved further down the list of priorities. Further, the cultural and creative industries repeatedly cite four main areas where investment is needed for growth, which are increased visibility, mobility including access to new markets, finance and support structures.

Instrument Building And Repair Project
Instrument Building And Repair Project

Experience the Vibrations African Instruments Exhibition online in 3D

Reviews

Pro Heed’s ‘This Feeling’ becomes a Valentine’s season anthem

18 Feb 2026 - 16:05

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One of the most unconventional and interactive love song campaigns in recent memory, Pro Heed’s ‘This Feeling’ has captured hearts, amassing over half a million streams across platforms. More than just a song, it has evolved into a full-fledged celebration of love, spanning weddings, Valentine’s Day events, and even a signature fragrance line.

Pro Heed.

Released on 15 November 2025, the music video alone has garnered nearly a quarter of a million streams. The track has become a staple at weddings, anniversaries, surprise parties, engagements, and festive celebrations, with bookings reflecting its popularity. Pro Heed often aligns his performances with the theme of each event, adding a personal touch that audiences appreciate.

Ahead of Valentine’s Day, the singer distributed flowers with USB drives containing his songs at several taxi ranks, while being fully booked for weekend performances across 14 venues. The song’s bilingual lyrics, blending Venda and English, have resonated widely, earning airtime on Trace TV and drawing praise for their heartfelt expression of love.

“This Feeling” celebrates the beauty of genuine affection, encouraging listeners to cherish and express love in meaningful ways. Pro Heed extended this theme beyond music with his fragrance line, Pro Heed Scents, featuring “Smell Like a Queen” and “Smell Like a King” editions. Fans can support him through song purchases, fragrance sales, and event bookings, creating a multi-sensory love experience.

The music video opens with Pro Heed delivering an intimate, emotive performance, immediately setting a warm and romantic tone. Soft lighting and close-up shots, framed within a pageantry-style scene, convey a sense of personal connection while subtly underscoring the song’s message of devotion.

Throughout the video, everyday moments shared by couples, gentle touches, laughter, quiet time together in parked cars or kitchens—highlight the beauty of simple, authentic love. The visuals reinforce themes of respect, faith, and appreciation, mirroring the song’s lyrical emphasis on cherishing one another.

Pro Heed’s passionate and sincere delivery unites the music and visuals, creating a romantic, uplifting experience. “This Feeling” is a testament to the joy of being loved and valued, and its growing popularity shows that audiences are still drawn to songs that celebrate love in its purest, most heartfelt form.

Artist: Pro Heed
Track: ‘This Feeling’​​​​​​​
Year: 2026

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