SA: 2026 Music Exchange to focus on rights, AI and the entertainment economy
05 Oct 2026 - 14:30
Music Exchange (MEX) will return to Cape Town on 31 October 2026 as part of FAME Week Africa, with this year’s programme focusing on music rights, royalties, technology, artificial intelligence, publishing and artist development.
DJ Eazy will host the event.
The 16th edition of the South African music business conference will take place at the Protea Fire & Ice Hotel under the theme Navigating Today’s Entertainment Economy: Strategies, Skills and Opportunities for Success.
The programme will feature speakers from South Africa and abroad, with sessions covering areas including music publishing, artist management, sync licensing, branding, entrepreneurship and the impact of AI on the music business.
SAMRO CEO Annabell Lebethe will deliver the keynote addres: The Future of the Entertainment Economy. She will be joined by members of SAMRO senior leadership team including Karabo Senna, Chola Makgamathe, Lesego Maforah and Nobambo Goduka, for a panel discussion titled From Rights to Revenue, which will examine rights management, royalty collection and opportunities for creators.
MEX is designed to provide practical knowledge and industry connections alongside discussions about the changing entertainment economy. Its inclusion in FAME Week Africa will also give delegates access to four days of talks, networking and other industry activities running from Wednesday to Saturday.
The conference will take place on the final day of FAME Week Africa, on Saturday, 31 October. Tickets are available through Quicket.
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