SA beer brand to release Clan Beats EP for Heritage Month

Produced by DJ Maphorisa, the EP showcases how African heritage is celebrated through the personal journeys of such local artists as Sho Madjozi, KB Motsilanyane, Sjava and Thandiswa Mazwai. Clans Beats will also feature vocals from Dr Sithole, Stoan Seate, Madala Kunene and Zolani Mkiva.

“In celebration of heritage month, once again South Africa’s rich, dark and smooth beer, Castle Milk Stout, encourages Africans to reflect on their origins through clan praises,” the Castle Milk Stout team said.

“This one-of-a-kind musical creation produced by sensational music producer DJ Maphorisa is set to paint Mzansi’s streets in vibrant hues of different musical genres, while inspiring Africans to celebrate their roots and their heritage, which ultimately shapes their identity. Just like the Clan Beats EP, which bridges the gap between younger and older generations, the brand aims to talk to a wider audience and make room for much-needed dialogue about African culture and practices.”

Castle Milk Stout marketing manager Phindile Ndzekeli said: “Following the success of the Get It Back campaign in 2018, the brand conducted research with our consumers to find out how we could assist in the preservation of African traditions. Clan praises are viewed as an important part of our origins as Africans and play a key role in retracing our lineage. Knowing your heritage is an integral part in celebrating and forming your identity.

“Our research further indicated that the best way to get our consumers to really engage was through the universal language of music. We partnered with DJ Maphorisa who has been dominating the airwaves for many years, but of greater importance is how versatile he is as an artist and producer. We then drew up a criterion of the kind of artists and praise singers we wanted to work with. The amazing artists on the Clan Beats EP are carefully selected cultural advocates who embody what the campaign is about.”

In addition to the Clan Beats EP, Castle Milk Stout will feature weekly clan vlogs on its social media pages courtesy of rapper Ifani, actress Nelisiwe Sibiya and actor Wiseman Mncube, while TV personality Hulisani Ravele will discuss matters of cultural practices in a modern society alongside traditional healer Dineo Ndlanzi, actress Baby Cele and journalist Mzilikazi wa Afrika.