SA: DJ Heaven website goes live

Founded by music professionals Justin Scharneck, Seth Ferguson and Elster Pieterse, DJ Heaven is an end-to-end solutions provider.

The platform features gear reviews, tutorials, courses, mixes, lifestyle and upcoming event sections. It is also an official reseller of DJ gear and has established partnerships with global brands such as Pioneer DJ, Sennheiser and Chroma Caps & Cables.

“Whether you are a beginner or seasoned professional, DJ Heaven can offer you the best equipment, matched to your aspirations and budget,” the company said. “By removing the barriers to entry into the profession, DJ Heaven has come to life with the upliftment of the industry at its very core.”

DJ online courses are current and relevant in terms of content, and have been designed to improve learners’ skillsets.

“I am thrilled to see DJ Heaven materialise,” Scharneck said. “This was just an idea six months ago. COVID-19 has left the entertainment industry in shambles and, for the most part, has decimated the ability of artists to earn an income. This got us thinking of new and exciting ways to offer meaningful solutions to the entertainment industry. DJ Heaven will be taking electronic music education to another level in South Africa. We’re here to change the stereotype of what it means to be a DJ or producer, and we’re just getting started.”

Ferguson said: “One of the main drivers for this business is to support DJs and to help them grow their careers. So to now be starting to actively connect with that community feels really special. We’ve got loads of great things to share with our community in the second half of 2021, and we can’t wait to talk about those things soon."

Interested individuals can access the website and sign up here.