SA: The Joy release new single ‘Precious’

The song blends English and isiZulu lyrics and is the group’s first release to feature predominantly English-language vocals. Produced by Grammy Award-winning producer P2J, the track combines contemporary pop elements with the vocal harmonies that have become a hallmark of The Joy’s sound.

P2J is known for his work with international artists including Beyoncé, Wizkid, Burna Boy and Tems.

According to information accompanying the release, ‘Precious’ explores themes of love and commitment, while maintaining the group's emphasis on vocal harmony and emotional storytelling. A visualiser has also been released alongside the single.

The release follows a period of growing international recognition for The Joy, whose blend of African vocal traditions and contemporary music has attracted attention beyond South Africa.

The group first gained widespread recognition with their viral single ‘Isencane Lengane’ and later released the EP Amabutho in 2021. Since then, they have appeared on international platforms including The Jennifer Hudson Show and Later... with Jools Holland.

The Joy have also received public support from artists including Justin Bieber, Ed Sheeran, Alicia Keys, Sam Smith and Jennifer Hudson.

In recent years, the group has expanded its international profile through collaborations with Doja Cat and The Blessed Madonna. The Joy also featured on Jennifer Hudson’s Christmas album, The Gift of Love.

The release of ‘Precious’ comes after several high-profile appearances, including a performance with Doja Cat at the Global Citizen Africa event. The group has also continued to grow its online audience, attracting more than one million followers on TikTok.

Founded in KwaZulu-Natal, The Joy have built a reputation for combining traditional South African vocal styles with contemporary pop influences. With ‘Precious’, the group continues its efforts to reach wider audiences while maintaining the musical identity that has defined its rise.

Contributor: Wandile Moloi