SA: Sho Madjozi to launch Shoma Fest on 10 December

The free event is designed for the singer's young fans and will feature music shows, book signings and a variety of other activities.

The launch of Shoma Fest comes a year after the ‘John Cena’ hitmaker released her debut children’s book titled Shoma and The Stars.

“I’m so happy to see the Shoma brand grow and I can’t wait to connect with all the children that have supported my journey since launching the Shoma brand a year ago,” Sho Madjozi said. “Stay kind, stay colourful.”

The artist added that the event is not a one-time affair, but an annual tradition that promises to grow. Discussions are already underway for pop-up activations in other cities fuelled by the overwhelming demand expressed on social media.

“With Christmas around the corner, don’t miss the chance to get your hands on great merchandise at Shoma Fest that is currently sold out online,” the organisers said. “From book signings to unforgettable photo moments with the lady of the hour, mark your calendars and bring your kids to be part of this day.”

Sho Madjozi’s fans can also look forward to a new book and music set to be released next week.