SA: Spotify, Rocking the Daisies to offer curated playlists to festivalgoers
25 Sep 2019 - 10:40
Spotify has teamed up with Rocking the Daisies festival in South Africa to provide concertgoers with individually curated playlists matched to their listening tastes. The music streaming service will also feature acts performing at this year’s festival at Cloof Wine Estate in Cape Town from 4 to 6 October.
“Spotify immerses itself in the markets and cultures where it is available by curating music specifically tailored to the local audience,” Spotify Middle East and Africa managing director Claudius Boller said.
“Spotify has been an instrumental vehicle for South African artists to enter an international stage, allowing them to showcase their music to a diverse crowd of more than 230 million monthly active listeners, while introducing global audiences to music and artists they may otherwise not have been able to discover. We are thrilled about our partnership with Rocking the Daisies, supporting this year’s exciting line-up, where music fans around the world can access and enjoy their songs.”
Rocking the Daisies head of marketing Zethu Gqola said: “The true magic in music occurs when an artist is captured at the perfect moment in their career. Whether that artist is one of the world’s biggest musicians, or they are busking and playing small gigs in their hometown, we curate beautiful experiences, connect people and cultures and put on an incredible production that is unmatched by any festival in SA. Our vision for music is so aligned with Spotify’s, that this partnership came naturally.”
The line-up
Rocking the Daisies 2019 will feature such artists as GIGGS (UK), The 1975 (UK), IAMDDB (UK), EarthGang (US), Russell Vitale (US), Jay Prince (UK) and Smino (US).
They will be joined local artists like Nasty C, Shekhinah, Sho Madjozi, Busiswa, Zahara, Cassper Nyovest, Mi Casa, Rouge, BCUC, DJ Shimza, DJ Lusanda and others.
Artists who have graced the festival in the past 14 years include US rapper Mac Miller, Hugh Masekela (SA), Flume (Australia), The Kooks (UK), Rudimental (UK), Skunk Anasie (UK), MGMT (US), Black Coffee (SA), Cassper Nyovest (SA), Bloc Party (UK), 6lack (US) and Mura Masa (Guernsey).
Tickets to the event are available here.
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