SA: Tyla debuts as Pandora brand ambassador with a personalised collection

In this role, she has curated a personalised jewellery collection that reflects her journey, inspirations, and cultural heritage.

The collection features Pandora’s signature charms, each representing meaningful aspects of Tyla’s life. Notably, the Cherry Blossom charm pays homage to her ‘Water’ music video, while the Shark Tooth Mini charm symbolises her South African roots. Tyla has also included letter charms inspired by her fanbase, affectionately known as the “Tygers”, enabling fans to create matching friendship bracelets.

According to Tyla, the collaboration holds deep personal significance, recalling childhood memories of making jewellery with her sisters using beads gifted by their mother. She expressed excitement about sharing that sentiment and creativity with her fans through this partnership with Pandora.

The announcement comes ahead of Tyla’s highly anticipated Coachella debut on 11 April, marking yet another milestone in her rapidly rising career.