Sheer Publishing Africa signs publishing deal with US-based Vuga Music Inc.

The multi-territory deal will see Sheer Publishing Africa represent and administer Vuga Music’s growing catalogue across the African continent. It includes rights management and synchronisation licensing for film, television, advertising, and digital platforms, with a focus on ensuring artists receive fair compensation through streamlined royalty collection and back-end rights administration.

“We are incredibly proud to represent Vuga’s catalogue and bring their exceptional roster of artists and composers to international audiences,” Sheer Publishing Africa managing director Thando Makhunga said. “Our strategic partnership with Vuga Music highlights our shared commitment to long-term relationships and unlocking global opportunities for Africa’s finest talent.”

This collaboration follows Sheer Publishing Africa’s recent partnership with Sintonia Publishing in Angola, further establishing its reputation as the premier publishing partner for global music companies seeking entry into the African market.

Vuga Music Inc. chief operating officer Adebisi Lawal said: “We’re thrilled to partner with Sheer Publishing Africa to further elevate our catalogue globally. Sheer’s unmatched experience in the African music space, combined with their global infrastructure, makes them the perfect partner to help us extend our reach and impact.”

Founded in 2019, Vuga Music Inc. transitioned from a music streaming platform into a publishing administrative service for independent African artists and labels. The company has since become known for empowering African talent and championing music rights across borders and genres.