Choplife Gaming has named Tanzanian artist Nandy its first Africa brand ambassador.
The sports betting company, owned by Nigerian musician and entrepreneur Mr Eazi, said the celebrated Tanzanian singer, songwriter and actress would play a pivotal role in selecting, supporting and activating sustainable community investment programmes across the continent.
“By leveraging her influence and artistic prowess, Nandy will contribute to initiatives that have a positive social and economic impact on the communities where Choplife Gaming operates,” the company said.
Meanwhile, in Rwanda, the gaming brand has signed a shirt sleeve sponsorship deal with Rayon Sports FC. The company says the deal encompasses a comprehensive investment plan aimed at promoting the Rayon Sports brand locally and internationally as well as a talent acquisition and management programme in an effort to grow Rwandan football.
Choplife Gaming’s expansion into Rwanda and Tanzania is part of its strategic vision to market itself as a trusted betting brand across Africa and to solidify its commitment to fostering sustainable investments and empowerment in the region.
“As part of the sustainable community investment programme, we partner with organisations that have a positive social and economic impact on the communities we operate in,” Choplife Gaming Rwanda country manager Aimee P Cyuzuzo said.
“These partnerships reflect Choplife Gaming’s dedication to making a meaningful difference in the regions it operates. By collaborating with esteemed organisations such as Rayon Sports FC and influential figures like Nandy, Choplife Gaming aims to uplift local communities, foster talent development and promote sustainable socio-economic growth.”
Choplife Gaming currently operates in five markets across East and West Africa.
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