Telecoms company supports Liberian music

"It is with great pride that one year later, we continue to experience rapid growth of our customers satisfaction. Thanks for this wonderful year. Let's reach new horizons together over the next 12 months," the company's CEO, Mamadou Coulibaly, said.

To celebrate, the telecoms company will give fans free tickets to its anniversary event.

“Five-hundred exclusive tickets will be provided,” Orange Liberia chief marketing, communications and customer service officer Noel Chateau said.

“Every day, there will be around 30 lucky winners who will receive a special SMS upon using the LRD100 ($1) scratch card. Together with the scratch card, the SMS will be their ticket to enter the concert which will feature DenG, SoulFresh, Kizzy W, Eric Geso, Christoph, CJ, Jaredo, Pillz, PCK & L/Frankie, Angel Michael, JZ and Master Queen.”

The scratched cards were introduced at a recent press conference, where the company reiterated its commitment to the Liberian music industry. Besides provision for calls, the cards give an option of data and access to content on an online platform for Liberian music.

“If the subscribers select 2 after using the scratch card, they will activate the data bundle and will receive 500MB of the Internet as well as an extra 500MB of free music on TunesLiberia.com,” Chateau said.

The scratch cards were not introduced just for the music industry. “This particular product is created to provide more convenience for our customers and to boost the government’s pro-poor agenda,” Orange Liberia chief sales and distribution officer Isaac Muthama said.

The company’s declared intention to support the music industry in the West African nation has seen it support the production and rewarding of music talent when it sponsored the first Tunes Liberia Awards. DenG emerged the night’s biggest winner.

Orange Liberia has also assisted the wider music and entertainment industry by supporting more than 30 rural radio stations by supplying power to them.