Ugandan singer, songwriter and producer Joshua Baraka has released his latest single ‘Lonely’ alongside an intimate documentary produced by Spotify.
This upcoming phase marks a pivotal moment in the Kampala-born artist’s career as he prepares to solidify his place on the international stage as a rising artist.
The documentary offers a rare glimpse into the Spotify RADAR Africa artist’s journey, featuring moments with his family, a visit to the boxing gym that shaped his discipline, and the premiere of ‘Lonely’, his next big hit. It provides fans with a deeper understanding of his roots, artistic process, and future ambitions.
Reflecting on his RADAR Africa journey, Joshua Baraka said: “I’m really thankful to be part of the RADAR programme this year. It’s been an opportunity for me to showcase my art and show people a bit of my world. It feels good to be recognised by a programme that has birthed a lot of the artists I look up to. I hope this opens doors for other Ugandan artists like me.”
Joshua’s rise has been impressive. His debut EP, Growing Pains, saw collaborations with major names like Bien, King Promise, and Joeboy, while his breakthrough hit ‘Nana’ has garnered over five million streams. His music has reached audiences across Nigeria, Kenya, Uganda, the United Kingdom, and the United States, with his tracks added to over 240,000 playlists on Spotify.
With ‘Lonely’, Joshua Baraka enters his next era, showcasing the unique sound and storytelling that have made him one of East Africa’s most exciting new artists.
According to Spotify data, young adults form a significant portion of Joshua Baraka’s audience, with 32% aged 23-27, 25% in the Gen Z bracket of 18-24, and 24% between 28-34. His audience is slightly male-dominated, with 60% male and 37% female listeners.
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