WIPO launches IP rights awareness platform for creators

Creators Learn Intellectual Property (CLIP) is an innovative, user-friendly and free to use online learning platform that will be filled with curated content from experienced musicians and mentors that will help creators make better business choices.

“Creators around the world are producing music, art and other content at record levels, and digital distribution is soaring,” WIPO director general Daren Tang said. “But they often lack critical information for managing their intellectual property rights and miss out on how to get proper credit and be rewarded for their work, especially when it is consumed online – a situation that CLIP aims to improve.

“Creators draw on their talent and artistic vision to give us music, art, song and dance. Supporting them is critical to the richness of every society and country. We must do what we can to ensure they are recognised and fairly rewarded, so that they can thrive in their work and contributions to society. CLIP will support creators with the knowledge and skills they need to transform their artistic passion into a viable profession.”

By early 2024, CLIP will be accessible in six languages, ensuring creators worldwide can easily engage with it, even while on the go. With just a smartphone at their fingertips, creators will have instant access to all of CLIP’s content, including videos featuring established creators sharing their personal experiences.

ABBA star and MRAF co-founder Björn Ulvaeus said: “I know firsthand how important it is for creators to know and manage their IP rights. Today, it is an essential foundation for a successful career in the music industry. At the core of CLIP is a steadfast commitment to creators. Helping them understand the complexities of the creative industries will enable them to maximise the value of their creations.”

The first version of CLIP will centre on the music industry, empowering users to explore the industry’s ecosystem, understand the diverse individuals involved in bringing a song to market, grasp music creator rights and their efficient management, and much more.

“CLIP provides awareness of the various parties involved in the music industry and their functions, as well as creators’ rights and responsibilities. This knowledge is a prerequisite for being recognised and earning fair payment for their work,” Music Rights Awareness Foundation co-founder and president Niclas Molinder said.

CLIP was developed by WIPO for Creators, a consortium formed by WIPO and the Music Rights Awareness Foundation with the support of key creative industry stakeholder organisations.