XITE enters into partnership with Amazon

XITE’s deals with major and independent record labels will let Amazon customers access an extensive music video experience based on genre, decade or mood.

XITE is now available on Samsung Smart TVs, Comcast Xfinity, Fire TV, Roku, Sky Q, Apple TV, Cox, Rogers, Shaw, KPN and Ziggo.

“When we launched XITE in the US via our interactive TV app, our goal was to bring music videos to the biggest screen in the house,” XITE co-CEO Cees Honig said.

“Since then, FAST [free ad-funded streaming TV] channel consumption in the living room has continued to grow at a remarkable rate. We’re proud to partner with FAST and streaming giants, Freevee and Fire TV, who recognise our ability to provide their viewers with the ultimate music video experience on both linear and streaming.

“The combination of our music curation expertise and ever-evolving technology allows music fans unprecedented access to visual expressions of their favourite songs, across platforms.”

Amazon Music Videos, powered by XITE, showcases artists on the Billboard Hot 100, from Taylor Swift to Lizzo, Drake to Luke Combs, Karol G and beyond, including back catalogues of genre-spanning artists.

New videos are added daily, and Fire TV customers can easily find personalised recommendations based on their likes and viewing history, create their own mixes, or choose from more than 200 expert-selected playlists, such as Top Holiday Hits, Best of 2022 Recap, Siempre Latino and Country Today.

The free service also includes unlimited music video skips and a search feature, allowing customers to look for artists and tracks and play a continuous stream of similar music videos.

On December 6, XITE began the rollout of 21 linear music video channels on Amazon Freevee, the free streaming service. The genre offerings on both Freevee and Fire TV span hip hop, R&B, country, rock, alt/indie and Latino, as well as decades-based channels. The XITE channels also present consumers with music videos for mood.

Amazon Freevee, formerly known as IMDb TV, is a streaming video service with thousands of premium movies and TV shows available anytime, for free.