Zuchu set to rise under the auspices of Diamond Platnumz

The 23-year-old songstress made headlines when she inked a recording deal with Diamond Platnumz’s Wasafi Classic Baby (WCB), one of East Africa’s top record imprints. The label is now putting its machinery behind the promising musician in an unwavering effort to create the next influential artist – a similar role the recording stable played in producing a catalogue of prominent artists such as Mbosso, Rayvanny and Harmonize. But her journey has only begun.

Zuchu will on 18 July deliver her debut performance and also launch her breakout seven-track EP I Am Zuchu at Mlimani City Mall in her home town of Dar es Salaam. In the past three months, she has hastened to become a familiar local figure of bongo flava within the current virtual and social distancing landscape. Zuchu has already made some notable achievements, which include collaborations with industry’s heavyweights such as Mbosso, Khadija Kopa and Diamond Platnumz. She was also awarded the Silver Play Button by YouTube for becoming the first East African female artist to exceed more than 100 000 subscribers within a week.

The musician has leveraged off the online and offline presence of her fellow signees at WCB who have offered unfaltering support to the singer. Among these supportive artists is the indomitable Diamond Platnumz who, in a number of interviews, described the songstress as one of the most brilliant artists he has encountered. While her vocal instrument remains the centrepiece of her artistry, she is one of the few artists who could deftly walk the complicated line of writing deeply emotive songs he says.

Zuchu’s songwriting style ditches the modern form of bongo flavour, which is followed by most musicians. It has contributed to a shift in the nature and dialect from the contemporary sounds of the genre, but its rooted in the core elements of the genre creating a new type of modern escapism. Her EP encapsulates a versatile, melodic and confident musician with a resounding statement that's telling of an artist who’s ready to make bold moves that transcend East Africa's boundaries.

With her unique flavour, Zuchu has attracted both young and old audiences, which has set the musician apart from her pop contemporaries. Her musical dynamism and artistry stretch beyond her technical ability, and signal the early beginnings of what could be a remarkable journey.

Zuchu’s endorsement by one of East Africa’s most celebrated artists has earned her sufficient attention from local media and the public. Diamond Platnumz is the model musician who can help Zuchu catapult her career to the top. He’s a prolific artist who has collaborated with home-grown and international artists. The ‘Jeje' hitmaker has also attained a number of other accolades including becoming the first sub-Saharan musician to reach more than one billion views on his YouTube Channel, which has more than 3.6 million subscribers. His third studio album A Boy from Tandale attests to his lyrical prowess and his currency in the market.

Listen to I Am Zuchu here.