Subeir Abdullahi

BIO

Subeir, Abdullahi, who joined the music industry in 2014, is the CEO and Founder of Horn of Africa Entertainment Pty Ltd (HAE), Horn of Africa Music Publishing (HAMP), and Horn of Africa Records (HAR). Known for his transparent leadership, Subeir is passionate about music and deeply committed to preserving and promoting Somali culture and heritage through his work. His vision is to transform the Somali music industry by empowering artists, amplifying their voices globally, and increasing the international recognition of Somali music.

Subeir’s leadership style is rooted in fairness, ethical business practices, and a strong sense of integrity. He strives to ensure that Somali artists are not only recognized for their talent but are also fairly compensated and supported in their professional growth. His work fosters an inclusive environment where Somali music can flourish, connecting traditional Somali art with the global music scene.

Horn of Africa Entertainment Pty Ltd (HAE) is the first Somali record label dedicated to transforming the Somali music industry. Founded by Abdullahi Subeir in 2014, HAE is committed to developing, producing, and distributing Somali music while preserving the country’s rich cultural heritage. The company operates with a vision of making Somali music globally recognised while ensuring that artists are treated fairly and receive the rewards they deserve.

Horn of Africa Entertainment Pty Ltd is built on a foundation of integrity, professionalism, and cultural pride. It integrates Somali wealth, culture, and heritage into its branding, reflecting Somali affluence and global influence.

Horn of Africa Music Publishing (HAMP) is Somalia’s first music publishing company, established to protect and administer the rights of Somali songwriters, composers, and authors. Horn of Africa Music Publishing ensures that creators receive their rightful royalties through licensing agreements, copyright protections, and partnerships with international music organisations.

Horn of Africa Records (HAR) is a subsidiary of Horn of Africa Entertainment Pty Ltd, focusing on artist development, music production, and high-quality record distribution. Horn of Africa Records is committed to maintaining the authenticity of Somali music while adapting to modern production standards. Through Horn of Africa Records, Somali artists are given a platform to showcase their talents on an international stage.

Horn of Africa Entertainment Pty Ltd (HAE) has partnered with Symphonic Distribution, a leading independent music distribution company, to ensure that Somali artists reach global audiences. Through this partnership, Horn of Africa Entertainment Pty Ltd, along with its subsidiaries Horn of Africa Music Publishing (HAMP) and Horn of Africa Records (HAR), distributes music across major streaming platforms. This partnership is a major step towards ensuring Somali artists gain international recognition while retaining control over their music rights.

“For Somali music to thrive, we need a system that protects, promotes, and profits its creators. Partnering with Symphonic Distribution allows us to compete in the global market while staying true to our culture and heritage. The next step is ensuring that the Somali music industry is structured, protected by law, and driven by the artists themselves. We are building something that has never been done before in Somalia—a real music industry that will last for generations.”

“Somali music is more than just entertainment—it is our history, our culture, and our identity. For too long, Somali artists have been undervalued and unprotected. With Horn of Africa Entertainment Pty Ltd, Horn of Africa Music Publishing, and Horn of Africa Records, we are creating a system where Somali artists own their work, get recognized, and are rewarded for their contributions. Our mission is to build an industry that future generations can benefit from, one that reflects the pride, strength, and legacy of the Somali people. The world is ready for Somali music, and we will make sure it reaches every corner of the globe.”

CEO, Subeir, Abdullahi

As a cultural advocate, Subeir, Abdullahi integrates the beauty of Somali traditions, such as music, poetry, and storytelling, into the branding and business strategies of Horn of Africa Entertainment Pty Ltd, Horn of Africa Music Publishing, and Horn of Africa Records. Through these efforts, he is building a legacy that champions the richness of Somali heritage and provides a platform for artists to thrive. His leadership is setting the stage for the long-term success of the Somali music industry, ensuring that future generations of artists benefit from his pioneering work.