25K to bring Loyal To The Plug back to Pretoria in September

The event, which combines music, lifestyle and youth culture, will feature performances and DJ sets from artists including Pabi Cooper, Snow Deep, Amaroto, Loatinover Pounds, Sia The Bia, Big Baller and The North Mob.

25K, who recently received a gold certification for his track ‘Deep Waters’ featuring A-Reece, Marcus Harvey and Maglera Doe Boy, said the event was intended to reflect the community surrounding his music.

“Loyal To The Plug has always been bigger than just the music,” 25K said. “It’s about the culture, the people and the community that’s been rocking with me from day one,” he said. “Pretoria is home, so bringing the Plug back here is always special. This year we’re taking it up a level with a bigger production, a strong line-up and another memorable experience for people to step into and enjoy.”

The 2026 edition will use a creative direction inspired by the film Cartel, with organisers planning an immersive environment built around its visual style and aesthetic.

In addition to the musical programme, the event will include food and beverage offerings, brand activations and interactive experiences.

Organisers are also planning opportunities for local businesses and vendors. Businesses already registered on the 012 vendor database will be contacted about participation, with selected food, beverage and lifestyle vendors expected to operate at the event.

The vendor programme is intended to extend the event beyond its performances by creating opportunities for local businesses, creatives and brands to engage with its audience.

The return of LTTP follows the gold certification of 25K’s ‘Deep Waters’, which was recently marked with a plaque presentation at Sony Music South Africa. The recognition adds to the rapper’s growing profile within South Africa’s hip-hop scene and wider youth culture.

With LTTP, 25K continues to position the event as an extension of his music and cultural identity, bringing together audiences around music, fashion, lifestyle and Pretoria’s creative community.