5 questions for Kenyan rapper Raj

However there are other artists and bands trying to change the face of hip hop in Kenya in different ways. Historically, Kenyan hip hop was initially in Swahili and English; later those not from the coastal region where Swahili is widely spoken opted to rap in their native languages and inco-operated traditional rhythms. For a long time they were successful.

The tide has shifted, with majority of the current generation of rappers back to rapping in English and Swahili, the two national languages in Kenya. This might remind us of the African belief that anything from the USA is better. But while the US may be an economic power, it admires African art and music. In South Africa 90 percent local music is played on radio, giving upcoming musicians an opportunity to get their music out. Same was initiated in Kenya at 60 percent, but the media houses are not really implementing the policy, running with the excuse that Kenyan music is still struggling. This is probably one among many reasons Kenyan artists emulate the western style.

Raj (Okemwa Rajiv) has decided to not follow the tide. Rapping in his native language Kisii, Raj has managed to work with artists like Khaligraph Jones, Stella Mwangi, Smallz Lethal, DOM among others. He is also the CEO at 'Music Bank' an entertainment company that specializes in audio and visual production, advertising and talent management.

Music in Africa caught up with the rapper who hopes to become one of the youngest rappers to revive the style of indigenous rap that was started by such pioneers like the late Poxi Presha. “We need to embrace our African culture including the language," he said. "Imagine if everyone was rapping in their own native language. Wouldn’t that be great?" Excerpts below.

What message are you trying to bring with your songs?

Raj: It depends on the mood and inspiration around the song. Different songs have different messages but all derived from everyday relatable issues.

What heights would you wish to reach with your music?

Raj: I want to be an inspiration to millions of youth out there who are raised with many challenges and in troubling circumstances. Through my music I would wish to show them that ideally everything is possible. It is possible for anyone to achieve unlimited success so I haven’t put a ‘limit’ to my dreams and goals.

What is the most difficult thing you’ve had to deal with in the music industry?

Raj: One major challenge is lack of airplay. Unfortunately I am not the only artist dealing with this. Radio stations ask for handouts before airing songs. It is ironic because radio stations are the ones to pay artists for air play through the Music Copyright Society.

Who are your biggest influences?

Raj: I like good music in any genre and language. I get inspired by so many great artists, including Kenya’s Nyashinski and Sauti Sol, Nigerian Wizkid and South Africa's AKA.

Are Kenya artists getting the support they need from the government?

Raj: I can’t answer this question correctly. However, I do advise Kenyan artists not to sit waiting for government support. There’s power in the mind.