Audiomack announces Keep the Beat Going 2024 artists

The 12 artists are drawn from four countries and a variety of genres, including Afropop hits, Afro-hip hop, Afro-soul, Swahili sounds and amapiano. They are Qing Madi, Muyeez and Majeed from Nigeria, Lasmid, OliveTheBoy and Reggie from Ghana, Marioo, D Voice and Platform from Tanzania, and Nkosazana Daughter, Tyler ICU and Yumbs from South Africa.

Selected by the Audiomack team, these talents will be connected with new fans worldwide through placements on Audiomack playlists and editorial and social support across all of the streaming platform’s formats and channels as well as billboard advertising in the US, specifically in New York City, in Times Square and Harlem.

Launched in 2022, the Keep the Beat Going campaign aims to reinvigorate the platform’s music discovery mission of introducing talented African artists to fans worldwide.

The inaugural Keep the Beat Going campaign featured several standout artists including Burna Boy, Ayra Starr, Rema, Uncle Waffles, DBN Gogo, and many more across playlists, digital ads, and billboards. Audiomack also hosted a number of creator workshops across the continent as part of the company.

“The rise of African music is a testament to the strengthening ties between Africa and its diaspora. Through KTBG 2024, Audiomack will introduce listeners to the voices and stories of 12 emerging artists from the continent,” Audiomack vice-president of marketing Charlotte Bwana said.

“We are thrilled to spread the word about these talented artists hailing from all around the continent. From D Voice’s smooth Swahili grooves to Tyler ICU’s amapiano or Qing Madi’s soulful Afro-R&B fusion, Keep the Beat Going 2024 has something for every music fan to love.”