ONErpm announces Lagos office

The move marks the company’s expansion into West Africa, adding to its presence in more than 20 territories globally, including in cities like New York, Nashville, Atlanta, Miami, Los Angeles, Sao Paulo, Rio de Janeiro, Buenos Aires, Bogota, Mexico City, Madrid, Moscow and Kingston.

In operation since 2010, the company is one of the fastest-growing global independent music distributors. Home to more than 8 000 YouTube channels that collectively generate more than 9 billion views a month, ONErpm leverages proprietary technology, marketing, analytics and localised support to deliver business solutions to over 600 000 artists, music labels and video creators worldwide.

“We are pleased to introduce our current African roster – which includes Flavour, Timaya, Laycon, Ada Ehi, Bella Shmurda, Reminisce, YCee, Umu Obiligbo, and Kcee to name a few,” ONErpm director of A&R for North America and Afro-Caribbean operations Martin Price said, adding that more local acts will be announced in due course.

Osarenz said: “These artists deserve to be heard. The goal is to consistently and innovatively add value to the African music industry.”

ONErpm founder Emmanuel Zunz said: “We are one of the few, if not the only company, where an artist can start off as a DIY and graduate to bespoke marketing and label services.”

Meanwhile, ONErpm recently unveiled a new website that allows creators at every level to manage marketing campaigns directly to their targeted demographics. The platform also allows users to create advertising campaigns on social media and streaming services with the support of ONErpm’s specialised advertising teams in each of its territories. The proprietary platform boasts a streamlined user interface that combines daily performance statistics and consumption data with turnkey direct-to-fan marketing tools.

The company is also investing in a global direct-to-fan marketing team that will assist its clients in navigating new opportunities on platforms like TikTok, Facebook and YouTube.

“With our renewed focus on direct to fan, combined with improved real-time data, we are preparing our company and our clients for what we believe is the next big wave of music consumption,” Zunz said.