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R&B collective Both Worlds targets SA market

R&B collective Both Worlds targets SA market

SA: Lelow B explores commitment, loyalty on new single ‘Imizwa’

SA: Lelow B explores commitment, loyalty on new single ‘Imizwa’

Beat FM marks 17th anniversary with industry brunch in Lagos

Beat FM marks 17th anniversary with industry brunch in Lagos

Music Business Awards Africa to honour industry professionals in November

Music Business Awards Africa to honour industry professionals in November

SA: MPASA to host webinar on mental health in the music industry

SA: MPASA to host webinar on mental health in the music industry

Deezer to let users filter out fully AI-generated music

Deezer to let users filter out fully AI-generated music

ACCES unveils stellar programme for 2026 edition

ACCES unveils stellar programme for 2026 edition

SlikourOnLife to present Toss, Touchline and Mad Buddies at ACCES 2026

SlikourOnLife to present Toss, Touchline and Mad Buddies at ACCES 2026

Berlin’s HKW to host concert and discussion honouring Fela Kuti

Berlin’s HKW to host concert and discussion honouring Fela Kuti

Gambia: Suntou Susso announce UK tour for ‘The Path of a Griot’

Gambia: Suntou Susso announce UK tour for ‘The Path of a Griot’

Plea for support: Zim music studio damaged by hailstorm

Plea for support: Zim music studio damaged by hailstorm

Dlala Thukzin to make Ghana debut at Accra House Fest

Dlala Thukzin to make Ghana debut at Accra House Fest

NEFCISA
NEFCISA

The Music In Africa Foundation (MIAF) is proud of its partnership with the Industrial Development Corporation (IDC) as a Strategic Implementing Partner (SIP) for its Social Employment Fund (SEF). Through this collaboration, MIAF is running a national programme that is creating jobs, addressing skills gaps, and strengthening South Africa's creative industries — in line with the SEF's overarching goal to generate work for the common good and build community value through employment, social contribution, and inclusive economic participation. Operating under the banner NEFCISA (National Employment Facility for Creative Industries in South Africa), the initiative is recruiting and training participants, matching them with host organisations, and has already placed 1 500 workers across the country — surpassing its original target of 1 000. NEFCISA is delivered through a network of 20 host organisations spanning five provinces, who are actively hosting participants and contributing to work for the common good across South Africa's creative and cultural industries. Key Objectives: Support employment and entrepreneurship in the creative industries. Offer skills development and training programmes. Foster partnerships between public and private creative sectors. Promote South African creativity at both provincial and national levels Foster community development through social contribution.

ACCES
ACCES

ACCES Conference and Showcase Festival is Africa's leading music industry gathering, bringing together the people shaping the future of the continent's music business. Artists, entrepreneurs, executives, investors, policymakers and cultural leaders from across Africa and around the world come to ACCES to build partnerships, exchange ideas, discover talent and create new business opportunities. Since its launch in 2017, ACCES has become the continent's premier platform for professional exchange and music market development. Combining a high-level conference with a curated showcase festival, networking, exhibitions and industry programmes, ACCES offers a unique space where creativity meets business and where African music connects with the global industry.

Gender@Work
Gender@Work

Music In Africa Gender @ Work is a three-year training programme aimed at upskilling and increasing the participation of female professionals in the African music sector. Launched by the Music In Africa Foundation (MIAF) in April 2019, the programme is connected to the MIAF’s ACCES music conference – a pan-African event held in a different African country every year. This connection enables the programme to reach new participants in a different African country every year. The programme marks the beginning of a more concerted effort by the Foundation to support the participation and inclusion of women in all facets of its programmes and the music sector in Africa as a whole. Over the three years, the programme will aim to address gender imbalances in the sector through training, lobbying, facilitating knowledge exchange and dialogues that foster the interest of women. The broader objectives of the programme are to: Provide industry training for women on critical music industry skills, focusing on: Stage management Electronic music production and recording Music business management Technical knowledge Provide an opportunity for both professional and aspiring women to benefit from the Music In Africa network and its broad range of activities in 2019, 2020 and 2021. Provide a solution-based platform in the form of a round table at ACCES with a view to identify challenges, discuss opportunities and lobby for the interests of female practitioners. Offer participants the opportunity to benefit from programmes offered by MIAF’s partners. Increase access to educational materials. Integrate participants in the broader ACCES programme to maximise experience and exposure to the industry. Record and present training materials on the www.musicinafrica.net, including but not limited to tutorials, templates and other best-practice materials. Communicate women-based themes that support the initiatives and messages of the programme. MAIN TRAINING ACTIVITIES Training in first country (Ghana): In the first year, participants will be trained on all aspects of stage management by a team of experienced stage managers from 10 to 17 November 2019. The programme will offer robust classroom training as well as practical, hands-on training in which participants will also be given the opportunity to manage various aspects of the ACCES performance programme. Training in second country: The second training iteration will take place at ACCES 2020 when the programme will diversify its course to include music production lessons and training on other music business topics. A round-table platform will also be introduced to coincide with the ACCES programme. Training in third country: The third training iteration will take place at ACCES 2021 in a different country, offering an advanced course. HOW DO YOU GET INVOLVED?  As a participant, facilitator or trainer: The programme enrolls up to 12 trainees every year. All opportunities are advertised publicly on this website, and will be added to this page. Please keep checking this page for new calls (below under UPDATES & CURRENT OPPORTUNITIES). As a partner Please contact Claire Metais at [email protected]. APPLY The call for applications for 2020 will be announced soon. The Music In Africa Gender @ Work programme is made possible with the support of the Prince Claus Fund, Siemens Stiftung and Goethe-Institut.

Sound Connects Fund
Sound Connects Fund

For cultural and creative practitioners and organisations operating in southern Africa, access to funding remains a major challenge. The COVID-19 pandemic has also had a massive impact on government policy, spending and the economy in general, and has seen spending on culture being moved further down the list of priorities. Further, the cultural and creative industries repeatedly cite four main areas where investment is needed for growth, which are increased visibility, mobility including access to new markets, finance and support structures.

Instrument Building And Repair Project
Instrument Building And Repair Project

Experience the Vibrations African Instruments Exhibition online in 3D

Music In Africa
Home / Magazine / News
News

Reaction video of UK fans watching East African music goes viral

In-house East Africa By In-house East Africa

20 Jan 2017 - 09:37

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A new reaction video YouTube channel, Ubunifu TV, is getting eyeballs in East Africa with their response to the region’s pop music. The UK half of the team, with the other half in East Africa, filmed their reaction to a 2016 Kenyan sensation, ‘Gudi Gudi’ by Everlast featuring Naiboi and Kristoff. Their reaction video has already had over 23 000 views in five days on Facebook.

Tanzanian artists Ay & Diamond Platnumz. Photo: bingwa.co.tz

Started on 7 January 2017, the channel also has the Ubunifu UK team of five reacting to the 2016 hit ‘Zigo Remix’ by Tanzanian artist AY featuring Diamond Platnumz and a video showing Kenyans reacting to a rap song, ‘Friendly’ by UK artist J Hu also released last year.

While there’s nothing remarkable about the reactions except that one urban culture gets to respond to another, the channel follows the trend of reaction videos that has become an internet sensation, boosting the popularity of the original videos and creating new star commentators. It is the fact that those reacting aren’t 'experts' that gives reaction videos their charm. They are about deconstructing and democratizing the music review space.

The Ubunifu team promises to provide new reactions videos every week. The idea is to offer a dual perspective, with UK reacting to East African music and East Africans reacting to UK urban music.

Here are the reaction videos to ‘Gudi Gudi’ and ‘Zigo Remix’ from Ubunifu TV:

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