Tanzania: Christine Mosha named Sony Music East Africa head of marketing

Mosha now reports to Sony Music Africa managing director Sean Watson. Her duties include spearheading the building of the company’s roster of local talent and amplifying its international repertoire and catalogue across the region from her office in Tanzania.

“Seven has spent most of her life contributing to the African entertainment industry,” Watson said. “She is a passionate advocate for everything East Africa has to offer the world. For a number of years, she has already been a key partner to us, providing a unique insight into the nuanced ways of working in East Africa, which is such a vital and vibrant hub for music in the continent."

Mosha said: “Sony Music has such a great history in the entertainment industry globally. So to be a part of this company at this point in my career feels like such a great fit whereby I can bring my experience and business acumen to the organisation as a whole. I am very excited about joining Sony Music Africa and look forward to continuing to make a positive impact in the entertainment industry, not just in East Africa but across the continent.”

Mosha is a well-known music executive in East Africa with more than 15 years of experience in the entertainment and media industry. Her portfolio includes developing artists, including award-winning musicians Alikiba and Ommy Dimpoz, as well as producers, athletes, actors and actresses.

She's worked closely with Sony Music Africa for many years on projects such as the campaign for the 2010 FIFA World Cup in South Africa. In the same year, she was appointed the director of music and talent at Rockstar 4000 Music Entertainment, the first independent pan-African music company and content, digital and event production network. There Mosha oversaw music publishing, recording contracts and content licensing in partnership with Sony Music Africa.

In 2017, the music executive founded her independent record label and talent management company, Rockstar Africa, and worked with several well-known East African artists including Lady Jaydee, Ray C, TID, Rose Muhando and Xtatic.