NEFCISA
NEFCISA

The Music In Africa Foundation (MIAF) is proud of its partnership with the Industrial Development Corporation (IDC) as a Strategic Implementing Partner (SIP) for its Social Employment Fund (SEF). Through this collaboration, MIAF is running a national programme that is creating jobs, addressing skills gaps, and strengthening South Africa's creative industries — in line with the SEF's overarching goal to generate work for the common good and build community value through employment, social contribution, and inclusive economic participation. Operating under the banner NEFCISA (National Employment Facility for Creative Industries in South Africa), the initiative is recruiting and training participants, matching them with host organisations, and has already placed 1 500 workers across the country — surpassing its original target of 1 000. NEFCISA is delivered through a network of 20 host organisations spanning five provinces, who are actively hosting participants and contributing to work for the common good across South Africa's creative and cultural industries. Key Objectives: Support employment and entrepreneurship in the creative industries. Offer skills development and training programmes. Foster partnerships between public and private creative sectors. Promote South African creativity at both provincial and national levels Foster community development through social contribution.

ACCES
ACCES

ACCES Conference and Showcase Festival is Africa's leading music industry gathering, bringing together the people shaping the future of the continent's music business. Artists, entrepreneurs, executives, investors, policymakers and cultural leaders from across Africa and around the world come to ACCES to build partnerships, exchange ideas, discover talent and create new business opportunities. Since its launch in 2017, ACCES has become the continent's premier platform for professional exchange and music market development. Combining a high-level conference with a curated showcase festival, networking, exhibitions and industry programmes, ACCES offers a unique space where creativity meets business and where African music connects with the global industry.

Gender@Work
Gender@Work

Music In Africa Gender @ Work is a three-year training programme aimed at upskilling and increasing the participation of female professionals in the African music sector. Launched by the Music In Africa Foundation (MIAF) in April 2019, the programme is connected to the MIAF’s ACCES music conference – a pan-African event held in a different African country every year. This connection enables the programme to reach new participants in a different African country every year. The programme marks the beginning of a more concerted effort by the Foundation to support the participation and inclusion of women in all facets of its programmes and the music sector in Africa as a whole. Over the three years, the programme will aim to address gender imbalances in the sector through training, lobbying, facilitating knowledge exchange and dialogues that foster the interest of women. The broader objectives of the programme are to: Provide industry training for women on critical music industry skills, focusing on: Stage management Electronic music production and recording Music business management Technical knowledge Provide an opportunity for both professional and aspiring women to benefit from the Music In Africa network and its broad range of activities in 2019, 2020 and 2021. Provide a solution-based platform in the form of a round table at ACCES with a view to identify challenges, discuss opportunities and lobby for the interests of female practitioners. Offer participants the opportunity to benefit from programmes offered by MIAF’s partners. Increase access to educational materials. Integrate participants in the broader ACCES programme to maximise experience and exposure to the industry. Record and present training materials on the www.musicinafrica.net, including but not limited to tutorials, templates and other best-practice materials. Communicate women-based themes that support the initiatives and messages of the programme. MAIN TRAINING ACTIVITIES Training in first country (Ghana): In the first year, participants will be trained on all aspects of stage management by a team of experienced stage managers from 10 to 17 November 2019. The programme will offer robust classroom training as well as practical, hands-on training in which participants will also be given the opportunity to manage various aspects of the ACCES performance programme. Training in second country: The second training iteration will take place at ACCES 2020 when the programme will diversify its course to include music production lessons and training on other music business topics. A round-table platform will also be introduced to coincide with the ACCES programme. Training in third country: The third training iteration will take place at ACCES 2021 in a different country, offering an advanced course. HOW DO YOU GET INVOLVED?  As a participant, facilitator or trainer: The programme enrolls up to 12 trainees every year. All opportunities are advertised publicly on this website, and will be added to this page. Please keep checking this page for new calls (below under UPDATES & CURRENT OPPORTUNITIES). As a partner Please contact Claire Metais at [email protected]. APPLY The call for applications for 2020 will be announced soon. The Music In Africa Gender @ Work programme is made possible with the support of the Prince Claus Fund, Siemens Stiftung and Goethe-Institut.

Sound Connects Fund
Sound Connects Fund

For cultural and creative practitioners and organisations operating in southern Africa, access to funding remains a major challenge. The COVID-19 pandemic has also had a massive impact on government policy, spending and the economy in general, and has seen spending on culture being moved further down the list of priorities. Further, the cultural and creative industries repeatedly cite four main areas where investment is needed for growth, which are increased visibility, mobility including access to new markets, finance and support structures.

Instrument Building And Repair Project
Instrument Building And Repair Project

Experience the Vibrations African Instruments Exhibition online in 3D

Features

What would a music AI future sound like?

I am a sci-fi fan. Anybody who knows me will often catch me dreaming of exploring space or eagerly awaiting the release of the next alien invasion movie. My interest in computers and technology is a part of this imagination, and my wife admires how I always find the latest tech gadgets or (over-) spend on music gear. As such, I am not usually risk-averse of new ways of doing things or how things may change because of technological advancements. So, it may come as no surprise that recent fearmongering about artificial-intelligence (AI) in the music industry is of deep interest to me.

ai-music

If humans can figure out how to write music mechanically, then the same process can be instructed as commands in a computer. Essentially, the development of the digital audio workstation (DAW) and modern synthesiser are a result of this. We may call it cheating when someone brings up a sampled orchestra and drags in a prearranged arpeggio sequence, or, heaven forbid, a pre-made MIDI chord pack to instantly provide harmonic possibilities. There has also been hushed mutterings around cloud-based sampling tools, such as Splice, which allow you to search for sounds and then import them into your DAW. All these options are often royalty-free on once-off or subscription options.

The argument is that if you could hire a session musician or composer and pay them for their time (as many professional producers do), is this workflow not the same in principle? Are we not then just shifting the goalposts from one type of creation to another? My philosophy as a music producer has been exactly along these lines – for the artists and bands I work with. My clients are given the creative freedom of vision with the assistance they need to fulfil it. This takes projects that may have been considered demos in the past to a product that is well-polished and epic-sounding.

My first exposure to the revelation of AI was when a machine finished Beethoven’s last symphony. AI software Playform was trained in the classical and romantic-period composer’s style and given the notes and ideas he had made for the piece. Playform then wrote the rest of Symphony No 10. Using an iterative approach, similar to Grammarly’s writing assistant, the software anticipates what you may write next until the piece is complete. Human experts then trained the AI to recognise thematic musical content and form, which the AI could use to develop complete passages of music. The blanks were filled in by using musical influences like Bach, Hayden and Mozart to teach music theory to the young ‘Beethoven AI’. The final score was then performed by a real orchestra, the Beethoven Orchestra of Bonn. I took a listen, and it sounded like old Beet’ to me!

AIVA is an emotional music generator for filmmakers, videogame designers or even composers. Once you’re on the web portal, you can select a preset style, upload a reference, or even search for something if you’re not quite sure what you’re looking for. The auto function will randomise everything, or you can set your musical parameters. Presto! You have music that you can use in your other media. You then download the audio file and/or MIDI. SOUNDRAW is a similar AI, where you can customise the parts of the composition, mood, length and other details, and similarly hit ‘create music’ to get your ready-made soundtrack.

Boomy is a pop music AI in which you input your desired style and sounds, plus your hook vocal, and it’ll put together a track in 10 seconds, which the platform can even release for you. If you are really adventurous, try the ‘custom mode’ or even the ‘custom vocal’ feature. No music talent or knowledge required. The mind-blowing part is that Boomy says that 9.4 million songs have been created on its platform already, making up 9.46% of the world’s recorded music. That sounds nuts to me! It’s just a matter of time before there’s an AI-generated top-10 hit, if there isn’t one already. The older generation in the room will say that there is no soul in it, but the younger generation will just call it ‘user-generated content’, which is fun to do, and that’s just the point. I wish I’d known this before wasting 20 years on acquiring musical skills...

AI is not limited to creating music either. It could easily take over the entire value chain – from album artwork to music videos. Google AI was used, for a second time, to generate a screenplay script episode for the popular sci-fi series Stargate SG-1, where every episode of the show is scanned and then compiled with natural language models to create an ‘original’ and exciting story. The AI software Midjourney, meanwhile, was used to create an amazing artwork for user Jason M. Allen. Allen then entered the work and won the best emerging digital artist award at the Colorado State Fair in the US. While Allen’s ‘work’ was clearly entered as an AI work, the extended creative possibilities are staggering.

Video software Nova A.I. allows anyone to set visuals to music and dial up visual moods. Throw in your own visual, intuitive editing and bang! you’ve got a viral winner. Anyone with a vision will be able to call up a completed work in the presentation they wish. And it doesn’t stop there. In September 2022, MIT announced that AI-powered digital replicas of humans are now a thing. So, even artists may just be a product of AI someday.

AI influencer Miquela has been sponsored by major fashion brands and has amassed a following of almost 3 million. It is only a matter of time before we interact with digital personas as if they were our real friends (maybe they already are!).

New forms of creating aside, these types of works bring up an important legal question: if AI generates works, who will own the copyright of those works? If all the AI is doing is scanning historical works, identifying patterns and reordering them, is this not an example of a derivative rather than an original? Whoever owns the original would also own the adaptation. Perhaps the owner of the software may own its output, or would the user? The saying goes, “He who pays the piper calls the tune”. So, if you commission the work, you should own it. This is the case for users of software, where the software is typically licensed but the output and input datasets are owned by the user.

The AIVA software further illustrates this by allowing limited licensing or full copyright of the generated music depending on the plan, which is basically how much you are willing to pay. A similar argument could be made for humans who do exactly this as well: think of any music genre and the rules for the music needed for it to be in that style. If I study amapiano music and create a work based on a limited sample of that music, I am in essence creating a derivative of the style, but I would create a new sequence of tones to create a new song. But a computer can also randomly generate and then assign a logical sequence based on the same rules, like the Beethoven re-symphony. And so, AI does bring up some very tricky legal and ethical questions.

We may associate creativity with the grunt work of getting sore hands while practicing an instrument, but if the instrument becomes something more immersive, why couldn’t human creativity push the boundaries of traditional art? Sure, it calls up ethical issues when an AI can create something for humans without humans. This conjures up images of The Matrix movie-like control of body and mind. Yet this may be akin to something like watching a beautiful sunset or a miracle of nature, except its source is not nature but machine. One can imagine commanding a computer to churn out a specified type of music and then lying down to enjoy it, in your AI-generated virtual reality (VR) world. By now the AI has even analysed you and tailor-made your best experience. It’s pretty much what I have now with all the video-on-demand services and every viewing experience possible, only that I may just decide how Game of Thrones should have ended, and have it actually happen that way.

Jonathan G. Shaw is the lecturer of the Music Business Studies course at the Wits School of Arts in Johannesburg, South Africa, as well as a recognised music producer, audio engineer, policy expert and educational presenter. Shaw is the author of the book ‘The South African Music Business’, now in its third edition, and a PhD (Music) candidate at Wits University.

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