Kenya: Boomplay launches contest targeting upcoming artists

The campaign, launched in partnership with Supadrum, a music production studio in Kenya, will see emerging artists across Kenya showcase their skills with various prizes on offer for the best performers.

Dubbed Booming on Boomplay, the contest will run from September to December 2022 with winning artists receiving cash prizes and promotional opportunities such as billboard features as well as in-app and digital placements to enhance exposure.

In addition, the winners will get 40 hours of studio time and a music masterclass featuring top producers, engineers and music executives. The masterclass will cover topics such as production, distribution, publishing, music marketing and business.

“The competition seeks to provide a platform to support the growth and development of upcoming artists in a bid to unearth talents in the country,” Boomplay East Africa managing director Martha Huro said. “This campaign aligns with our vision to empower the African music ecosystem and help unlock its full potential.”

Supadrum CEO Allan Njoroge added: “We are delighted to partner with Boomplay to leverage our knowledge of the music industry to ensure emerging Kenyan artists attain the needed exposure and propel their music careers to the next level. I urge upcoming Kenyan artists to register in large numbers and take advantage of this once-in-a-lifetime opportunity.”

To participate in the Booming on Boomplay campaign, interested artists may register through this link to receive further instructions on how to participate.

Accounts of respective artists must be verified on Boomplay, and artists are expected to enter the competition with original songs whose rights they own.

Interested participants are encouraged to follow @boomplaymusicke across all social platforms for updates and news about the competition.