ARTSPLIT, M.A.D Solutions and ENGAGE strike partnership

The arrangement allows artists to sell splits of their songs’ royalties and artwork for their albums and EPs on the ARTSPLIT platform, offering them an alternative investment outlet.

It also forms part of an overall vision to help musicians raise money and gain more control over their music, business decisions, and relationships with their fans.

“We are very excited to announce this partnership with ENGAGE and M.A.D Solutions,” ARTSPLIT’s executive director for technology and communications, Onyinye Anyaegbu, said. “Our goal has always been to provide a platform that democratises access to investment in African art and artists through co-ownership while elevating their global standing. Too often, ideas are not appropriately valued or fairly valued, such as music.”

ARTSPLIT comprises a community of art enthusiasts and investors aimed at enhancing the global profile of African art by building a diverse community of African art collectors and investors. The company is making forays into the music industry in the form of MusicSplit.

“With MusicSplit, creators can offer a percentage of their upcoming projects for users to invest in and directly fund. Artists benefit from debt-free funding while maintaining artistic freedom and benefit from access to a high-yielding asset class. As a result, we have met our goal of providing alternative investments for everyone,” Anyaegbu said.

M.A.D Solutions founder and CEO Bugwu Aneto-Okeke said: “As one of Africa’s leading music distribution companies, we are truly excited about this partnership with ARTSPLIT and ENGAGE. Digital distribution has become a must for artists to reach all their potential fans and having the right music distribution strategy increases their visibility which would improve their royalty payout.”

He added: “In joining forces with ENGAGE and ARTSPLIT, we hope to make funding more accessible to independent artists on their terms. This partnership will also enable the artists to exercise true independence and creative freedom throughout their careers.”

ENGAGE managing director Kamal Ajiboye commented: “Our partnership with ARTSPLIT brings an added advantage of fan participation. Taking advantage of this partnership will set up the artist for nothing but success in a market where audiences determine what thrives. We have found a sweet spot that keeps everyone engaged and rewarded.”

M.A.D Solutions is a music distributor, publisher, and digital marketing company with business operations in the US, Canada, South Africa, and Nigeria.

ENGAGE is a label service provider and Afro fusion music listening community.