Sacem, Deezer launch professional music service for independent businesses

The service combines Sacem’s customer and distribution network with Deezer’s music catalogue, technology and editorial expertise. It is designed to provide businesses with music programming tailored to their individual environments while ensuring that creators and rights holders are remunerated.

Sacem Play will complement Deezer for Professionals, which will remain the company’s main offering for businesses operating multi-zone environments. The new service will instead focus on the needs of independent businesses through a simplified user experience.

Jean-Felix Choukroun, Sacem’s director of marketing, customer relations, digital and key accounts, said the service was intended to make professional music solutions more accessible to smaller businesses.

“With Sacem Play, we want to put the full power of a professional solution at the service of independent businesses,” Choukroun said. “Music is a genuine driver of customer experience, attractiveness, and differentiation.”

He added that usage data generated through the service would help Sacem allocate authors’ rights more accurately.

Deezer commercial director Julien Delbourg said the service would allow the company to apply its technology, catalogue and editorial expertise to the needs of independent businesses.

“At a time when music is becoming a strategic tool for businesses in terms of customer experience, brand image, and performance, Sacem Play enables us to put our technology, catalogue, and editorial expertise at the service of independent businesses,” Delbourg said.

Sacem Play will include an activation and trial process intended to simplify onboarding. A gradual rollout is planned by early 2027.

The service is also positioned within the two companies’ broader work around creator remuneration. Sacem and Deezer have previously collaborated on Deezer’s Artist-Centric remuneration model, while Sacem uses Deezer’s technology to identify music that is entirely generated by artificial intelligence.

The companies said the new service is intended to provide businesses with a structured way to use music while supporting the payment of rights to creators and other rights holders.