Open call: Jägermeister 2026 Save The Night Fund

The fund is part of the brand’s global Save The Night platform, established to support positive change in nightlife. Since 2022, the initiative has received more than 1,900 applications and supported 12 projects.

Applicants must propose projects that address at least one of the fund’s six focus areas. The specific areas are outlined in the application information, with examples provided in its frequently asked questions section.

Applications are open from 21 October to 1 December 2026. Successful applicants will be announced by the end of March 2027, while funded projects must take place between 1 May and 1 December 2027.

Eligibility requirements

Applicants must meet the following conditions:

• Be at least 21 years old by 1 October 2026, regardless of their country of residence.
• Apply as an individual, collective or legal entity.
• Demonstrate the experience and capacity to deliver the proposed project.
• Present a project that contributes to at least one of the six Save The Night focus areas.
• Be able to register a legal entity before signing a funding agreement if selected.
• Previous applicants may apply again, but must submit updated proposals suited to the 2027 implementation period. Previous winners of the fund are not eligible.
• The fund will not support projects promoting political parties, election campaigns or partisan political agendas.

Application requirements

Applicants must complete the online application form, providing details of their proposed projects, including:

• Project description.
• Budget.
• Communication plan.
• Implementation timeline.
• Responses to a short questionnaire.

Successful applicants will be required to collect project impact data for reporting purposes. They must also submit an end-of-project report and complete a survey. Participant surveys may also be required, depending on feasibility. The fund organisers will provide guidance and support with these requirements.

Selected applicants must also agree not to enter into sponsorship or partnership agreements with brands that directly compete with Jägermeister, particularly those operating in the nightlife, alcohol and beverage sectors. This exclusivity requirement will apply from 1 March 2027 until the agreed completion of the project, although exceptions may be granted in writing.

Key dates

• Application deadline: 1 December 2026, at 23:59 Central European Time.
• Successful applicants announced: By the end of March 2027.
• Project implementation period: 1 May to 1 December 2027.

How to apply

Interested applicants can submit proposals through the Save The Night Fund application form.

For questions or assistance with the application, email [email protected]. Applicants are advised to allow up to five working days for a response.

View the original call here.