Nigeria’s Qing Madi named Spotify EQUAL artist for January

The selection sets the tone for Qing Madi’s 2025 journey in African music, while reaffirming Spotify’s commitment to spotlighting exceptional female talent from the continent and empowering them on a global stage.

This isn’t the ‘Goosebumps’ singer’s first time in the spotlight under Spotify’s EQUAL programme. Having previously graced the EQUAL playlist, her reappearance as the featured artist solidifies her standing as a trailblazer in the African music industry.

Spotify Wrapped data for 2024 highlights Qing Madi’s musical talent. She ranks among the most-streamed female artists in both Nigeria and Ghana, with her hit ‘American Love’ securing the position of the second most-streamed song in Uganda. Qing Madi also shines as one of Africa’s leading EQUAL artists, sharing the spotlight with stars like Tyla, Ayra Starr, and Amaarae.

“It’s an incredible feeling to start the year with such significant recognition,” Qing Madi said. “Being part of the EQUAL program again means a lot to me, and I’m grateful for Spotify’s support in highlighting the voices of African women.”

Spotify head of music for Sub-Saharan Africa, Phiona Okumu, said: “Qing Madi is a phenomenal talent whose music resonates deeply with audiences both in Africa and beyond. We are thrilled to see her return as an EQUAL artist and can’t wait to see her continue breaking boundaries and inspiring the next generation of artists.”

With strong support from her mother, artistic influence from Kendrick Lamar and a family move to Lagos, Qing Madi’s musical journey has been nothing short of inspiring. Beginning her career at the tender age of five, she has continuously pushed creative boundaries, showcasing the profound depth of her artistry.

Her breakout moment came when ‘See Finish’ went viral on social media, captivating audiences and establishing her presence in the Nigerian music industry. This success was followed by the release of her Qing Madi album, a collection of relatable songs reflecting themes of first loves and the emotional journey to self-discovery.

Qing Madi later expanded on this success with a deluxe version of the EP, adding three new tracks: a remix of ‘Vision’ featuring Chloe Bailey, the Kizz Daniel-assisted ‘YBIL (You Believe in Love)’, and the emotive ‘Sins For U’. She also capped off 2024 with the release of ‘Goosebumps’.