The Source Collective to bring immersive Afro Tech experience to Joburg

The event will focus on Afro-house, Afro-tech, deep house and melodic electronic music, with performances structured around custom audio-visual narratives rather than conventional DJ sets. The line-up is yet to be announced.

According to the organisers, each performance will combine music, visuals, lighting and production elements that develop throughout the artist's set. Rather than relying on repeated visual loops, the event will use original narratives designed to create distinct audio-visual environments for each performer.

The concept is centred on music as a means of encouraging connection and shared experiences. Organisers say the event aims to create a community around electronic music while providing audiences with an experience that extends beyond entertainment.

“The Source Collective began with a simple belief that music has the power to do more than entertain. It has the power to move people, connect strangers and create moments that stay with us long after the night is over,” said founder Zach Sher.

“We wanted to push the creative boundaries of electronic music by transforming DJ performances into cinematic audio-visual journeys, while creating an environment where people leave with something they didn’t have before they arrived. What excites me most is welcoming people into this world for the very first time. This inaugural event is only the beginning of a much bigger vision, and we invite everyone to experience where that journey starts.”

The project is being positioned within Johannesburg's growing Afro-house and Afro-tech scene, with its founders seeking to combine electronic music with storytelling, production design and community engagement.

The organisers said The Source Collective is also open to partnerships with brands, organisations and creative practitioners whose work aligns with its focus on immersive experiences, innovation, music and community.

The event will run from 6pm to 1.30am, with food and beverages available at the venue. Additional lifestyle activations, installations and brand collaborations may be announced later.

Tickets are available through Quicket, with prices starting at R200. The event is restricted to guests aged 18 and over, while attendees under 18 may only enter when accompanied by a responsible adult.