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Gambia: Suntou Susso announce UK tour for ‘The Path of a Griot’

Gambia: Suntou Susso announce UK tour for ‘The Path of a Griot’

Plea for support: Zim music studio damaged by hailstorm

Plea for support: Zim music studio damaged by hailstorm

Dlala Thukzin to make Ghana debut at Accra House Fest

Dlala Thukzin to make Ghana debut at Accra House Fest

Zimbabwean Afro-house artists unite for ‘Inner Visions’ compilation

Zimbabwean Afro-house artists unite for ‘Inner Visions’ compilation

CAPASSO backs global principles for fair generative AI music licensing

CAPASSO backs global principles for fair generative AI music licensing

SA: MUSA shares new album ‘UHAMBO’

SA: MUSA shares new album ‘UHAMBO’

SA: CAPASSO names 10 recipients of second CSI funding round

SA: CAPASSO names 10 recipients of second CSI funding round

Goethe-Institut Kenya brings Ghanaian and Kenyan artists together for MobiArts concert

Goethe-Institut Kenya brings Ghanaian and Kenyan artists together for MobiArts concert

SA: 2026 Music Exchange to focus on rights, AI and the entertainment economy

SA: 2026 Music Exchange to focus on rights, AI and the entertainment economy

Ghana: Mr Eazi teams up with MOLIY on new single ‘Comfort’

Ghana: Mr Eazi teams up with MOLIY on new single ‘Comfort’

NAAK and Vumaala to take SA electronic sounds to Amsterdam

NAAK and Vumaala to take SA electronic sounds to Amsterdam

South African music veteran Babsy Mlangeni dies aged 83

South African music veteran Babsy Mlangeni dies aged 83

NEFCISA
NEFCISA

The Music In Africa Foundation (MIAF) is proud of its partnership with the Industrial Development Corporation (IDC) as a Strategic Implementing Partner (SIP) for its Social Employment Fund (SEF). Through this collaboration, MIAF is running a national programme that is creating jobs, addressing skills gaps, and strengthening South Africa's creative industries — in line with the SEF's overarching goal to generate work for the common good and build community value through employment, social contribution, and inclusive economic participation. Operating under the banner NEFCISA (National Employment Facility for Creative Industries in South Africa), the initiative is recruiting and training participants, matching them with host organisations, and has already placed 1 500 workers across the country — surpassing its original target of 1 000. NEFCISA is delivered through a network of 20 host organisations spanning five provinces, who are actively hosting participants and contributing to work for the common good across South Africa's creative and cultural industries. Key Objectives: Support employment and entrepreneurship in the creative industries. Offer skills development and training programmes. Foster partnerships between public and private creative sectors. Promote South African creativity at both provincial and national levels Foster community development through social contribution.

ACCES
ACCES

ACCES Conference and Showcase Festival is Africa's leading music industry gathering, bringing together the people shaping the future of the continent's music business. Artists, entrepreneurs, executives, investors, policymakers and cultural leaders from across Africa and around the world come to ACCES to build partnerships, exchange ideas, discover talent and create new business opportunities. Since its launch in 2017, ACCES has become the continent's premier platform for professional exchange and music market development. Combining a high-level conference with a curated showcase festival, networking, exhibitions and industry programmes, ACCES offers a unique space where creativity meets business and where African music connects with the global industry.

Gender@Work
Gender@Work

Music In Africa Gender @ Work is a three-year training programme aimed at upskilling and increasing the participation of female professionals in the African music sector. Launched by the Music In Africa Foundation (MIAF) in April 2019, the programme is connected to the MIAF’s ACCES music conference – a pan-African event held in a different African country every year. This connection enables the programme to reach new participants in a different African country every year. The programme marks the beginning of a more concerted effort by the Foundation to support the participation and inclusion of women in all facets of its programmes and the music sector in Africa as a whole. Over the three years, the programme will aim to address gender imbalances in the sector through training, lobbying, facilitating knowledge exchange and dialogues that foster the interest of women. The broader objectives of the programme are to: Provide industry training for women on critical music industry skills, focusing on: Stage management Electronic music production and recording Music business management Technical knowledge Provide an opportunity for both professional and aspiring women to benefit from the Music In Africa network and its broad range of activities in 2019, 2020 and 2021. Provide a solution-based platform in the form of a round table at ACCES with a view to identify challenges, discuss opportunities and lobby for the interests of female practitioners. Offer participants the opportunity to benefit from programmes offered by MIAF’s partners. Increase access to educational materials. Integrate participants in the broader ACCES programme to maximise experience and exposure to the industry. Record and present training materials on the www.musicinafrica.net, including but not limited to tutorials, templates and other best-practice materials. Communicate women-based themes that support the initiatives and messages of the programme. MAIN TRAINING ACTIVITIES Training in first country (Ghana): In the first year, participants will be trained on all aspects of stage management by a team of experienced stage managers from 10 to 17 November 2019. The programme will offer robust classroom training as well as practical, hands-on training in which participants will also be given the opportunity to manage various aspects of the ACCES performance programme. Training in second country: The second training iteration will take place at ACCES 2020 when the programme will diversify its course to include music production lessons and training on other music business topics. A round-table platform will also be introduced to coincide with the ACCES programme. Training in third country: The third training iteration will take place at ACCES 2021 in a different country, offering an advanced course. HOW DO YOU GET INVOLVED?  As a participant, facilitator or trainer: The programme enrolls up to 12 trainees every year. All opportunities are advertised publicly on this website, and will be added to this page. Please keep checking this page for new calls (below under UPDATES & CURRENT OPPORTUNITIES). As a partner Please contact Claire Metais at [email protected]. APPLY The call for applications for 2020 will be announced soon. The Music In Africa Gender @ Work programme is made possible with the support of the Prince Claus Fund, Siemens Stiftung and Goethe-Institut.

Sound Connects Fund
Sound Connects Fund

For cultural and creative practitioners and organisations operating in southern Africa, access to funding remains a major challenge. The COVID-19 pandemic has also had a massive impact on government policy, spending and the economy in general, and has seen spending on culture being moved further down the list of priorities. Further, the cultural and creative industries repeatedly cite four main areas where investment is needed for growth, which are increased visibility, mobility including access to new markets, finance and support structures.

Instrument Building And Repair Project
Instrument Building And Repair Project

Experience the Vibrations African Instruments Exhibition online in 3D

Music In Africa
Home / Artists & Industry / Fresh Guy Official
Fresh Guy Official

Fresh Guy Official

Solo artists
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Profile added by Sibongile Kobo on 20 May 2026

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Bamenda, Cameroon

In operation since:

2026

Contact person:

Fresh Guy Official

BIO

Che Neba Neville known as  Fresh Guy Official is an Afro Lamba artist. Starting as a street dancer in 2012, he transitioned to music and gained widespread recognition for his breakthrough collaborations like "404BG" and major brand ambassadorial deals. 

Fresh Guy originally hails from Cameroon's North West Region. He launched his entertainment career as a street dancer in Mamfe in 2012 before developing a deep passion for music. In 2013, he began hitting the studio, eventually relocating to Bamenda to collaborate with the Hidden Treasure record label, where he released tracks like "Legend" and "Bad Boy Felicia". 

In pursuit of broader opportunities, he moved to Douala to work with Bimac Records. His breakthrough came in March 2021 when he released his first official single, "Faux Pas Oublier". Shortly after, he gained immense traction with the hit collaborative track "404BG" alongside Skidi Boy, NBO, and Mc Neillex. 

As his music career skyrocketed, Fresh Guy made history by becoming the first Cameroonian artist to secure a million-dollar brand ambassadorial deal with the popular brand U-Fresh in 2022. His consistency and blending of authentic street vibes with Afro Lamba rhythms have kept him in the headlines and cemented his status in the 237 music industry.

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Music

Coming soon

Videos

Fresh Guy FT Cysoul - Mon Bebe (Directed By Raza)

Fresh Guy FT Cysoul - Mon Bebe (Directed By Raza)

April 29, 2023
Fresh Guy Feat. @StanleyEnow - ICY (Official Music Video)

Fresh Guy Feat. @StanleyEnow - ICY (Official Music Video)

October 14, 2022
Fresh Guy - far Away (Official Lyrics Video)

Fresh Guy - far Away (Official Lyrics Video)

July 22, 2022
Fresh Guy - Far Away (Official Audio)

Fresh Guy - Far Away (Official Audio)

July 13, 2022
Fresh Guy - I Am Cameroon (Freestyle) - By GreatArts)

Fresh Guy - I Am Cameroon (Freestyle) - By GreatArts)

May 21, 2022
Fresh Guy

Fresh Guy

May 21, 2022
Fresh Guy - Love Me Non Stop (Official Video)

Fresh Guy - Love Me Non Stop (Official Video)

May 8, 2022
Fresh Guy - Taya Taya (Live Session)

Fresh Guy - Taya Taya (Live Session)

March 25, 2022
Fresh Guy - Taya Taya [Official Video] - Starring GrandLawrenzo

Fresh Guy - Taya Taya [Official Video] - Starring GrandLawrenzo

February 13, 2022
Fresh Guy Ft Fhish - Energy [Rip Fhish]

Fresh Guy Ft Fhish - Energy [Rip Fhish]

January 6, 2022
Fresh Guy - Taya Taya (Lyrics Video Dir By Ngwayi Brian)

Fresh Guy - Taya Taya (Lyrics Video Dir By Ngwayi Brian)

December 14, 2021
Fresh Guy - YAOUNDE TOUR - Radio Kalak

Fresh Guy - YAOUNDE TOUR - Radio Kalak

December 7, 2021
Fresh Guy - On Est Ensemble ft Happy D'efoulan & Aveiro Djess (Official Video Dir By Tecnno Brain)

Fresh Guy - On Est Ensemble ft Happy D'efoulan & Aveiro Djess (Official Video Dir By Tecnno Brain)

September 17, 2021
Fresh Guy - On Est Ensemble ft Happy & Aveiro Djess [AnTicipation Video - Directed By Tecnno Brain]

Fresh Guy - On Est Ensemble ft Happy & Aveiro Djess [AnTicipation Video - Directed By Tecnno Brain]

September 10, 2021
DBS-TV REPORT : Fresh Guy - Signing With 404 Business Group Label

DBS-TV REPORT : Fresh Guy - Signing With 404 Business Group Label

August 1, 2021

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