Canadian rapper Kaytranada to headline Milk + Cookies Festival in SA

Organised by Milk and Cookies, the event is set to blend the best of local and international music, culture, and technology in a historic celebration. With nearly two decades of experience in producing high-impact events for top artists and global brands, Milk and Cookies aims to showcase South Africa’s rich cultural scene while introducing its popular festival concept to a new audience. The event is the centrepiece of the inaugural Milk + Cookies Music Week South Africa, an 11-day cultural extravaganza featuring concerts, artist development programs, and immersive experiences across Cape Town and Johannesburg.

“South Africa’s influence on global music, culture, and art is profound, and we wanted to honour that by making it the location for our first international festival,” Milk & Cookies said in a statement. “This isn’t just a show; it’s a deep dive into the culture. Our goal is to celebrate South Africa’s dynamic cultural legacy while blending it with global sounds to create something truly special.”

Festival highlights and Music Week events

The Milk + Cookies Music Week South Africa will run from 31 December 2024, to 11 January 2025, beginning with New Year’s festivities in Cape Town. The week will feature yacht parties, exclusive fashion pop-ups led by top South African designers, and brunch mixers featuring performances by local DJs and artists. These events are designed to foster cultural exchanges and creative connections between artists from the US, South Africa, and other African countries.

The second week will shift focus to artist development, with workshops, panels, and networking events to nurture emerging South African talent. Inspired by the success of ATL Music Week in Atlanta, this segment will include songwriting camps, listening sessions, and a high-profile executive brunch celebrating the achievements of music professionals. Collaboration is a central theme, with South African and American artists working together to push creative boundaries.

The organisers added: “Bringing Milk + Cookies to South Africa is more than just expanding our festival’s reach; it’s a celebration of culture, unity, and the universal language of music. South Africa’s vibrant cultural scene and rich history provide the perfect setting for this milestone event. Our festival has always been about more than just music; it’s about community, connection, and honouring the unique cultures that bring us together. We’re thrilled to work with South African artists and audiences to create unforgettable memories.”

About Milk and Cookies

Founded in 2009, Milk and Cookies has grown into a cultural powerhouse in the music and entertainment industry. With clients in cities like London, Los Angeles, Toronto, and now South Africa, the Atlanta-based company has collaborated with high-profile artists such as Kendrick Lamar, Jack Harlow, and Summer Walker and Fortune 500 brands like Meta, Porsche, and Red Bull. Known for producing live events that connect deeply with diverse audiences, Milk and Cookies has established itself as a go-to platform for authentic, culturally engaging experiences.

The expansion into South Africa follows the success of the first-ever Milk + Cookies Music Week in Atlanta earlier in 2024, which attracted over 10,000 attendees with its line-up of 21 DJ sets, 17 live performances, and an array of unique experiences. This popularity has cemented Milk and Cookies as a premier cultural platform for both music enthusiasts and industry professionals.