Nigerian stars on Vevo Artists to Watch in 2023 list

Now in its ninth year and dubbed DSCVR Artists to Watch, the annual taste-maker programme highlights emerging global artists through live performance content, and the latest roster comprises 20 creators drawn from 550 submissions.

Among Afrobeats’ most exciting new voices, the Nigerians, alongside the other selected acts from around the world, will benefit from tailored marketing efforts including being featured in playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms.

“Through our marketing and promotional efforts, large distribution network and stellar production team, Vevo is able to support artists of all genres and at all stages of their careers, Vevo’s senior vice president of content, programming and marketing, JP Evangelista, said.

“The African diaspora has spread the continent’s music around the globe, blurring lines between genres and transcending boundaries,” associate manager for music programming added. “Toronto-based Nigerian artist Nonso Amadi, who bridges the gap between fans of traditional R&B and Afropop, is a perfect example.”

Nonso Amadi said: “Being an artist to watch means a lot to me. It’s a chance to showcase to people Afro-RnB and just the way I view music. I’ve always wanted to be a bridge connecting African music and the rest of the world and this is an opportunity to continue building that bridge with the international audience at Vevo.”

Below are Vevo’s 2023 DSCVR “Artists to Watch”:

• Amelia Moore (US)

• Armani White (US)

• Ayra Starr (Nigeria)

• Carol Biazin (Brazil)

• Ethel Cain (US)

• FLO (UK)

• flowerovlove (UK)

• GloRilla (US)

• Ice Spice (US)

• K Trap (UK)

• Lauren Spencer Smith (Canada)

• Nonso Amadi (Nigeria)

• Oxlade (Nigeria)

• Pajel (Germany)

• Piri & Tommy (UK)

• Ptazeta (Spain)

• Ramón Vega (Mexico)

• Tananai (Italy)

• thuy (US)

• Wesley Joseph (UK)