Register for marketing strategy webinar for music professionals on 25 January

The event will start at 6pm CAT. The platform says the 45-minute webinar will give participants “a clear plan on how to use music data to create and execute effective promotional campaigns”. Attendees will learn how to create engaging content, follow proven release cycles and develop an online marketing strategy.

The event’s keynote speakers include industry veteran and marketing guru Jay Gilbert, Terry Tompkins, who discovered Grammy-winning, multi-platinum recording artist John Legend while working as an A&R at Columbia Records, and Viberate product manager Miha Vidmajer, who shapes modern tools for music professionals.

The webinar forms part of a series of workshops by Viberate. Previous sessions have explored strategies for Spotify, live digital strategy, digital music marketing and audience engagement.

Viberate aggregates more than 1 million pages of artists, venues, events and festivals, enabling music professionals to track performance, showcase their work and explore new business opportunities.