Ghanaian musicians to promote insurance brand

Established in 2001, Enterprise Life operates as a specialist life insurance company. The company says the move forms part of efforts to advance the life insurance agenda within Ghanaian society.

Enterprise Life managing director Jacqueline Benyi said the musicians’ involvement with the brand would make purchasing life insurance solutions inclusive across demographics.

The two award-winning musicians are well known in Ghana for multiple hits. At the signing ceremony, Benyi said she was “excited at the possibility of getting many Ghanaians – the youthful and experienced, fisherfolk and farmers, people in our marketplaces and even Ghanaians living abroad – fuelled by the influence and effort of our brand partners, taking advantage of our bespoke solutions available. Today, we are proud to partner with these great icons and help Ghanaians enjoy the Enterprise advantage.”

“I’m grateful to God and grateful to the Enterprise team and everyone who has made this possible,” Hamilton said. “I am super excited about this and I believe that the joining of these three brands is going to bring fireworks.”

“As a brand, your wish is to always seek reliable sources for your followers,” Kofi Kinaata said about what drew him to the insurance company. “Enterprise Life’s hallmark of excellence is consistent with our value as a brand.”

In related news, the Musicians Union of Ghana last week announced a partnership with SIC Life to provide insurance for its members. MUSIGA acting president Bessa Simons said the partnership would “ensure that members who sign on to the package will have protection in their time of need.”