FAME Week Africa launches Music Week in Cape Town

The initiative will combine Muziki Africa, the newly introduced Pretty Loud Summit and Music Exchange (MEX26), providing delegates with access to all events through a single ticket.

The programme will begin on 28 October at the Cape Town International Convention Centre (CTICC) with Muziki Africa, FAME Week Africa’s music industry conference. Discussions are expected to focus on topics including rights management, technology, artificial intelligence, artist development, publishing, live events, creator culture, monetisation and the international growth of African music.

The inaugural Pretty Loud Summit will take place at the CTICC from 29 to 30 October. The event is intended to provide a platform for women working across the music industry, including artists, producers, songwriters, managers, publishers, executives, DJs and other creative professionals.

Music Week will conclude on 31 October with Music Exchange (MEX26) at the Protea Fire and Ice Hotel. Now in its 16th year, the conference will feature discussions on innovation, sustainability, rights management, entrepreneurship, business development and the future of the creative economy.

According to the organisers, the combined programme is aimed at creating opportunities for networking, knowledge sharing and collaboration across the African music sector.

FAME Week Africa portfolio director Martin Hiller said the music industry increasingly requires collaboration across different sectors.

“Music is no longer operating in isolation. Artists today are entrepreneurs, content creators, brands, rights holders and global businesses. Music Week creates a platform where every part of the music ecosystem can come together to share knowledge, build relationships and unlock new opportunities,” he said.

Music Exchange NPC founder Martin Myers said the partnership would provide delegates with broader access to industry expertise and networking opportunities.

“The strongest creative industries are built on collaboration, access and shared knowledge. By bringing Muziki Africa, Pretty Loud Summit and Music Exchange together, we are creating a powerful platform where delegates can access industry insights, build meaningful connections and discover new opportunities over four days. This partnership delivers exceptional value and helps strengthen Africa’s creative economy,” he said.

Music Week will take place alongside the wider FAME Week Africa programme, which includes sectors such as film, television, animation, fashion and the creator economy.

Organisers have also confirmed that France will be the Destination Focus Country for the 2026 edition of FAME Week Africa. The event is expected to host a French delegation as part of efforts to encourage international partnerships, cultural exchange and business development opportunities.

Further details, including speaker line-ups for Muziki Africa, Pretty Loud Summit and Music Exchange, are expected to be announced in the coming months.

Registration for Music Week is now open.